The range of interactive family games can foster a sense of connection while teaching skills. This can be especially beneficial for kids who struggle with socializing or staying occupied in the real world.
Research indicates that children’s earliest screen encounters can be formative, but high early TV exposure has been associated with language delays, learning difficulties, and sleep disruption (6-8). Co-viewing quality media content is associated with positive outcomes for families.
Interactive Content
Finding an activity everyone in the family can enjoy has been challenging for generations. Thankfully, finding entertainment options that are both fun and educational has become more accessible with the rise of interactive content.
Interactive content is a type of content that allows audiences to interact and respond, transforming them from passive consumers into active participants. It typically includes polls, surveys, calculators, quizzes, games, and more. The best interactive content combines a robust user experience with valuable data for marketers to leverage.
Co-Viewing
Co-viewing, the act of two or more people watching media content together, is an essential area of research. It’s a form of socialization often used by parents to control their children’s viewing habits.
With the rise of co-viewing, many brands see it as an opportunity to reach younger audiences through connected TV. OTT streaming services have started offering native co-viewing features to tap into this trend. These are typically centered around live text chat to facilitate discussion.
Socialization
Finding an activity that all family members can enjoy has long been a challenge. Playing games together is a great way to communicate and build connections. Interactive family games on TV require us to take turns, cooperate, and learn systems of rules. They also require patience and persistence to overcome setbacks.
Results show that viewing violent programs but not nonviolent programs is associated with less time children spend with friends engaging in other activities. This finding supports the notion that television can serve as a source of socialization unimaginable a half-century ago.
Learning
Finding a shared experience that all family members can participate in is difficult. Gaming is the exception to this as it enables learning that is a natural fit for kids.
While early studies found variable effects of TV on children’s IQ, recent better-controlled investigations have shown that watching educational television can improve learning outcomes.
TV can also foster social and emotional skills, such as positive attitudes towards albinism.
Finding a fun activity for the whole family that does not involve watching TV can be challenging. However, research shows family games can promote social bonding and help build cognitive abilities.
Adaptability
Developing the ability to adapt to new situations is an important skill, especially for children. Games that require players to change their strategies can help them develop this skill.
The COVID-19 pandemic necessitated a sudden and rapid shift to remote learning for many students, likely involving substantial novelty, variability, and uncertainty. Harnessing JD-R theory, the current study identified adaptability as a modifiable psycho-behavioral attribute that may assist students through future periods of disrupted online learning. This was accomplished by demonstrating that adaptability predicted online learning self-efficacy and achievement.
Repetition
Repetition is a powerful narrative device that can add depth and emotion to a story. It is also used in many forms of persuasive communication, such as advertisements.
Several theories of message repetition effects propose that increased exposure to persuasive communication allows recipients to process the message more thoroughly. However, the effect may be dampened by wearout or tedium at high exposure levels.
Incentives
The challenge of finding an activity the whole family can enjoy has plagued parents and children for generations. During the COVID-19 pandemic, this issue intensified as people migrated to connected television (CTV) to find entertainment. CTV offers a wide range of content to appeal to different interests. Still, fast-paced and violent programming may negatively impact young viewers’ short-term memory and early reading and math skills. TV series also have a more significant local economic impact because production companies invest in infrastructure like soundstages and hire local workers for extended periods.
Reliability
Reliability measures the consistency of measurements over time. This is important because people sometimes need help with completing tests or surveys. It also ensures that responses to a question are similar and reflect the same thing.
Examples of reliability include test-retest reliability, internal consistency, and parallel forms reliability. Test-retest reliability involves administering a test to the same respondents twice and assessing the correlation between their results.
Internal consistency is the average inter-item correlation for questions designed to measure the same thing. It is a valuable method with limited time to conduct a test.
Convenience
Gaming on CTV is an excellent family activity that fosters bonding and encourages healthy competition. These innovative games are more entertaining than traditional TV shows and help families unify around a common interest.
Previous studies indicate that convenience is critical in influencing customer perception of service. Nevertheless, several scholars have raised concerns about the over-indulgence of a convenience culture. A convenience orientation leads to customer satisfaction but not necessarily loyalty—moreover, a person’s idea of convenience changes over time and context. Therefore, a firm must consider the nuances of this concept to maximize its benefits.
