Various SEO practices are nowadays utilized to ensure that users will encounter the created data and follow the company. To make it even better we have to understand how our customers search on the web.
According to statistics, 27% of users apply voice search and this number is increasing. Thus, it’s high time to learn more about voice search keywords and other features of this approach.
The general idea of voice search optimization
Imagine that a customer takes a device that is activated by voice and asks something. The system analyzes the request and looks for the data that will be the most suitable. When you optimize your data and they correspond to this case, your company is ranked higher and appears more often in the results.
Why do we need this approach?
The majority of adults give preference to this technology. Moreover, the amount of applicable tools and services is constantly growing. Therefore, businesses that do not neglect this area increase their chances for success and growing the audience.
How do Voice searches work?
The base of this type of search is Automatic Speech Recognition technology. It converts the things we tell into texts through the following mechanism:
- At first, the question is identified and recorded as voice data;
- Then, the background noise is removed and the highest possible clarity is ensured.
- The program creates small patterns of sound and performs their analysis.
- Words are selected and arranged into sentences.
Similar conversion occurs at such services as OneConvert but they work with another type of data.
Why is voice search special?
Why do we need optimization? The thing is that usual SEO keywords may not cope with the task because of the following reasons:
- Voice inquiries are usually made in a natural manner. People don’t care about their vocabulary and speak to a friend.
- When we type, we use shorter structures. However, while using voice, we build longer sentences and provide more details.
- The search system is prone to look for local information. Thus, when a person asks for some service, he or she probably wants to get it nearby.
Voice search engine optimization strategies
Taking into account the above-mentioned information, we advise the following steps.
Analyze the needs of your users
When you create the content, it’s crucial that it follows the specific needs and inquiries of your clients. For this, you can do the following:
- Start to use Google My Business. It enhances your visibility on Google Maps.
- Utilize AdWords extensions that show the customer’s information for ‘near me’ inquiries.
- Use ads for the local search.
Follow technical standards
The results of the search engine work are also based on such parameters as speed of loading, compatibility with different devices, security and visual applicability. Therefore, make sure of the quality of your resource from the technical point of view.
Specify keywords
Create a unique pool of keywords that are longer and easier compared to the usual option. Try to investigate this area and follow the most common inquires that your customers pose.
Answer your users
Create info that is similar to answers to the questions concerning your activity. It should be easy to read and get it and should help to specify the required information at once.
Create FAQ pages
Create detailed FAQs and pay attention to their quality. The better it is, the higher the system will rank it and even show it in snippets. In addition, users also like this approach and often search for data through these sections.
Voice Search Optimization Tools
At last, pay attention to the tools that can be utilized for this process and make it easier and quicker, namely:
- Free Google Search Console contains lots of useful data about your activity from the viewpoint of the developers. You can easily find here what data you miss or what should be added.
- Moz Local was created to help with local listings. It provides the possibility to be included in the local systems and keep these positions high.
- Alexa Kit develops special apps for devices that are compatible with this system. It engages users in interactions and helps to build trust.
- Yext deals with listings and is a helpful tool for their online management.
- If you wish to reveal the actions of your competitors, SEMrush is the solution for this. It provides comprehensive reviews.
Final thoughts
To conclude, do not neglect the strategies for voice search. Users like this tool and many of them have switched to it. Thus, the company will benefit from optimization.
