With the rise of digital services and online customers, call centers remain an integral part of providing customer support for businesses worldwide. According to Zippia statistics based on research, 40% of American customers have stopped business with a company due to poor customer service.
In the same research, 36% of call centers use cloud-based technology for their services. To make a positive contribution to business development, integrating your business with professional customer relationship management software like HubSpot is essential.
If you are planning to develop your business through call center software integration for hubspot, this article will guide you through the necessary steps.
Business Development
Business development is the set of processes (like SMART goals) that improves the growth and revenue of an organization by implementing strategies across departments of the organization. Business development aims to simplify the work of salespersons and employees in the organization to contribute more to the business growth than productive hours. Business development helps you to have concrete customer relationships, increase brand awareness, seek new business opportunities, and refine your existing marketing strategies.
In general, business development executives are expected to possess a passion for building business relationships, strong interpersonal and organizational skills, and the ability to work closely with various departments within the organization. HubSpot eases the efforts of BDEs by providing numerous tools and software to improve their business. Processing all streams of business information through a single hub makes it easier to track and identify areas for improvement.
Impact of HubSpot Call Center Integration
HubSpot helps your business development manager in attracting visitors, sales conversions, and retaining customers. It is a single yet powerful platform that increases the feasibility of workflows through its unified database. HubSpot software contains five main service hubs that cover marketing, sales, and customer service operations to enhance user experience and contribute to business development. Let’s dive right into the features that HubSpot brings to the table:
1. Promote Your Business Through HubSpot
The Marketing and Sales Hub of HubSpot focuses on delivering a comprehensive marketing approach without complex methods. The drag-and-drop workflow builder allows you to customize your workflows and make changes at any point in time.
Moreover, the Sales Hub greatly simplifies the sales pipeline stages and tracks the prospect’s journey through the stages. With HubSpot, your sales team can close more deals and find more sales opportunities using predictive analysis.
2. Complete Business Software
HubSpot consists of more than 1000 applications that have an extensive approach to improving business operations in many ways. Regardless of these applications, HubSpot allows you to handle all your business operations from the platform itself. You don’t require additional software to handle customers or for process management.
It is a one-stop, unified software solution for your business. You will have a frictionless experience across all five hubs. In one place you get to record, view, and manage your business information and track the data flow through the system.
3. Seamless Calling Experience
HubSpot’s VOIP software allows your organization to make calls seamlessly, ensuring uninterrupted interaction with customers, even in the face of poor network connectivity. The VoIP software aims to provide the best calling experience and allows you to record important calls, take notes while on a call, and also integrate with third-party VoIP software.
The traditional way of handling calls and prioritizing them is an exhaustive process and leads to confusion and errors down the line. Such errors can be eliminated by prioritizing calls based on the data on your CRM database.
4. Customer Service Automation
HubSpot’s workflow automation greatly reduces repetitive tasks such as sending email follow-ups, SMS follow-ups, and logging call metrics. Customer service automation with appropriate commands helps you to clear tickets on a priority basis.
The automation process is carried out using chatbots or a help desk to resolve customer issues instantly. Improving the area of customer service automation is key to business development as it optimizes the workflow, providing the time for employees to focus on a set organization-wide SMART goals.
5. Project Management
The lack of a systematic approach to handling projects is one of the main reasons why businesses face tough times. HubSpot’s project management system allows you to create tasks, assign due dates, assignees, and the estimated time to complete the tasks.
Track all your projects and ensure that your team completes the tasks based on high to low priority. This way, you increase productivity, meet deadlines, and apply best practices for handling projects that will result in business growth.
Frequently Asked Questions
Q. Can HubSpot be used for calling customers?
Yes. HubSpot’s Voice-Over-Internet Protocol (VoIP) software allows calling from the CRM platform without having to switch between applications. You can record important calls, log call metrics into the CRM, and call customers from your contact database. All the interactions will be recorded inside the platform for future reference.
Q. Can I set goals with HubSpot?
From a business development standpoint, creating and achieving goals is vital and must be followed across all departments of the organization. You can create goals for your team by navigating to Reports → Goals → Create Goal → Create from Scratch.
Q. How does HubSpot contribute to the business development of organizations?
A business development executive must be an expert in inbound marketing strategies, customer profiles, setting goals, developing action plans, and having an in-depth understanding of the business operations. HubSpot CRM contains all the functions necessary to equip BDEs thus accounting for business growth.
Closing Thoughts
From service automation to centralized process management, integrating HubSpot services into your business enhances efficiency and effectiveness. Identify areas of backlog, understand your customers’ pain points, ensure effective utilization of internal agents, set goals, and develop action items to achieve your objectives.
Customize your call center workflows, lead customers through different channels, and provide a unified customer service experience with the call center integration with HubSpot CRM.
