Amazon consistently ranks among the most popular e-commerce websites in the USA. According to the statistics, Amazon delivers over 1.6 million parcels daily. More than 50% of people in the USA prefer buying products from Amazon rather than any other platform.
Millions of people use Amazon on a daily basis. The user base is so extensive that it provides unparalleled marketing potential to sellers, with its outreach being far-reaching compared to most business operations.
No matter what you are selling, Amazon has room for you. It is good to note that Amazon has diverse product categories ranging from books and electronics to handmade crafts and even gourmet foods.
If you also want to start selling on Amazon, you first need to understand how to stand out from the competitors.
Just as you need to optimize your website to rank it at the top of search results, you have to optimize your Amazon listings so they can outperform other products. It is a search-driven marketplace. Shoppers often go to Amazon’s Search bar when searching for something within the platform.
Optimal use of descriptive keywords for listings facilitates this as products are brought before a customer who is actually trying to buy them online.
Top Amazon SEO Tips for E-commerce Brands
Optimizing your Amazon listings requires a lot of research and expertise that you gain with time. If you are new to Amazon and want to start making sales in this highly competitive market, here are some SEO tips you can follow.
Keyword Research
Keywords hold great importance in SEO. When it comes to keyword research for Amazon, you should begin with relevant keywords that your potential customers might be using to search for products like yours.
A simple yet effective way to see what customers are searching for is using Amazon search suggestions. Click here to learn more about Amazon keyword research and what professionals do to optimize their listings.
For instance, if you are selling gloves, type gloves in the search bar and see what suggestions come down. You can incorporate the suggested keywords somewhere in your listing or product title.
Optimize Product Titles
The product titles are the first thing your customers will see on the Amazon search results. So, you should ensure that you create an informative product title and incorporate keywords.
The product title should have your brand name as it distinguishes your product from others. Add key features of your product to make it more noticeable. You can add some characteristics like color, size, quantity, material, etc.
Don’t try to get creative with the product titles; ensure that you use the same keywords your potential customers use to search for the product. You should remember that the product titles have a specific word limit, so remain within that limit and don’t use any special characters.
Use High-Quality Images and Videos
Image optimization is one of the most important parts of Amazon SEO since it determines how customers engage with products and convert them into sales. The buyers depend much more on photos than on other factors when purchasing on this site.
To begin with, use clear and sharp images from high resolution. Amazon requires a minimum of 1000 pixels tall or wide, depending on which is less, the height or width of any image to be used for zoom functionality.
Showcase your product professionally using high-quality photographs and graphic designs. Trustworthiness and reliance come through clear business photos.
Give customers the big picture of your product by supplying them with several shots from all angles aspects and a demonstration of their purposes.
Pay Attention to Your Reviews
The reviews are the most important part of any business. The customer’s final decision about whether they should buy the product depends on reviews. You should manage your reviews as it helps in improving your Amazon SEO campaigns.
The products with the highest positive reviews are usually at the top of Amazon’s search results. You should encourage your customers to leave feedback about their experience with your products, as it will help increase their visibility.
Sometimes, people can also leave negative reviews about your product. Take your time to explain your side of the story, or you can also offer a refund. Your responses and actions will build confidence and encourage more customers to buy products from you.
Look Out For Prices
Pricing is a crucial factor for customers; every customer wants to get the best product at a minimum price. So, while posting your products on Amazon, you need to ensure that your pricing matches your competitors.
For example, if you are selling a product for $100 and the competitors are selling a similar product for $30, then the customers will choose the cheaper product.
Analyzing your competitors’ pricing will help you better develop a range of how much your products should go for. To boost your sales, you should stay up-to-date with sales seasons and put handsome discounts on your products.
